I first noticed 32Red when I was contacted by their CEO Ed Ware in 2002 (only months after they were online) concerning a player known as Evil RhondaX. She had doctored screen shots to show a bogus jackpot win and…well, you need to read it to believe it. The casino was relatively young and already a number of players were commenting in our forum – and others – on the professionalism and great service this casino was providing. 32Red finally requested to be included as an Accredited casino and I happily obliged.
I had already noticed that this casino was unique – beginning with its name. Ed Ware and I met up for the first time in the Atlas Pub in London for an interview. You can checkout this interview from 2004 here: Interview with 32Red’s CEO – Ed Ware
Even though that recording is twelve years old, Mr. Ware’s dedication to his players has not flinched. He even used to man the phones and pull shifts in Player Support. There is no better way for a CEO to experience what really pisses players off, to measure the level of support from the trenches, and to give his callers support that is second to none – treating them like royalty. This is true definition of “leading by example”.
Imagine Steve Wynn acting as a floor manager at the Wynn, making hand-pays to jackpot winners. When is the last time this has ever happened? Well it doesn’t happen that often because these administrators are out of touch; at 32red they aren’t.
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